Key Concept

The footwear industry is going through a time of profound change in both production processes and the philosophy of footwear. At this highly symbolic, decisive time,MICAM X becomes a stage for the most innovative high-tech proposals, a source of inspiration and a meeting point for cutting-edge enterprises and speakers from all over the world.

With its unique, topical calendar of events, MICAM X is a debate about the unknowns of the future, looking for new ways of interpreting the revolutionary new developments that are changing the rules of the game.

A meeting-place for the MICAM Milano public featuring cutting-edge enterprises and speakers of international prominence.

A new all-digital format representing evolution in the footwear industry.

A peek into the future: an open discussion for finding out about the new trends and unknowns of the future.

From inspiration, to product design, to new retail experiences: beauty comes from beauty. To create beautiful products, we need to understand where beauty comes from. MICAM X explores the moment and the origin of inspiration which, sprouting from art and heritage, reaches and inspires the consumer when he both sees a product and he interacts with the retail environment.

MICAM X is an inspiration centre, a spark that ignites an open debate that accompanies this change, from a cultural point of view.

Which are the fashion trends and the key items of next seasons? How will materials and colours evolve over the next seasons? How are consumers/purchase trends evolving? What drives their choices? How are materials evolving in response to the changing needs of consumers? Which are the most important demands of the market? Will consumers still buy products, or rather, concepts and designs?

MICAM is an immersive experience to discovering the future fashion trends, through accurate presentations, research and materials to see and touch.

Sustainability is a word around which new influences of consumption and new business models for companies are being created: but what does it really mean, how is it achieved? How can we move towards conscious and truly
sustainable purchasing choices? As the world moves towards new economies (circular, shared, green), it requires new business models and products that will be designed to be disassembled and 100% recyclable.

MICAM X is an opportunity to listen to prominent opinions and develop the conversation, providing a concrete basis for their choices.

With the development of increasingly advanced technologies, distribution channels are also rapidly changing in this constantly evolving environment, brands and retailers must redesign their approach, their offer and presence in the market, to respond to new styles and methods of consumption.

MICAM X brings technologies, prototypes, solutions and inspirations to support market strategies towards the consumer of the future.